Re/Code:
Twitter added a total of four million new users last quarter, a number that seems surprisingly low.
During the company’s earnings call, CFO Anthony Noto provided an excuse for its lack of growth: An “unforeseen bug” in Twitter’s integration with iOS 8, Apple’s mobile software update that launched in September. This “bug” caused Twitter to lose four million users, he added, or half of the company’s actual growth.
How exactly does that work?
Well, one million of those users were people who downloaded iOS 8 and either never reopened Twitter, or forgot their password and couldn’t log back in. The other three million were lost due to Safari’s Reader section, which no longer pings Twitter automatically for content like it did in iOS 7. Users who were counted as active because of this automatic pinging on iOS 7 were then lost when they updated to iOS 8.
So three million of these lost users were accessing Twitter from a mobile browser and really weren’t accessing Twitter at all (at least not consciously). They were counted as “active” because Safari did the work for them.
So that’s how Twitter lost four million users, although it sounds like it was more about the update to iOS 8 than a bug. (Read full article)
posted by: gqjournal
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