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Wal-Mart Grabs Shoppers, But Web Traffic Down
11.28.09
Traffic to the top U.S. retailer Web sites dropped on Thanksgiving Day, although Wal-Mart's Web site once again emerged as the big winner.
According to Akamai, traffic to the top 500 retailer Web sites dropped by 15 percent versus Thanksgiving Day 2008, with global traffic peaking at 5,732,966 visitors per minute at about 2 PM EST. Within North America, traffic peaked at about 10 PM EST, with an average of 4,095,242 visitors per minute.
Walmart.com received the highest share, with 15 percent of all visits, followed by Amazon.com (12.41 percent), Bestbuy.com (6.22 percent), Target.com (5.63 percent) and Sears.com (3.78 percent). All of the sites received a boost from other, Black Friday-themed sites, which sent traffic the retailers' way. Walmart.com received the most, at 4.62 percent; BestBuy.com and Target.com received the second and third-most traffic, at 3.07 percent and 1.8 percent, respectively.
Of the top 20 sites, Old Navy saw the largest increase in visits compared to 2008 with a 59 percent increase; Amazon saw a 30 percent increase and Target received a 28 percent boost, according to Experian Hitwise.
One non-retailing site that saw a boost was Facebook, where site visits climbed 671 percent from a year ago, according to Experian Hitwise. That represents traffic from Black Friday shoppers, who then jumped to Facebook, according to Matt Tatham, a spokesman for Experian Hitwise. [More]
posted by: gqpartner
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