As we said in the preceding post -- reputation does matter.
SFGate.com:
BlackBerry users beset by second outage in a week
Wednesday, December 23, 2009
(12-23) 08:37 PST TORONTO, Canada (AP) --
The second outage of BlackBerry service in less than a week frustrated people who depend on the messaging device and comes at a bad time for its maker, which faces increasing competition in the market it helped pioneer.
BlackBerry subscribers often are so reliant on the devices that they peck at their keyboards all day and keep them on their night stands while they sleep. When e-mail and Web service on the devices went out Tuesday night, Twitter and other online forums were peppered with complaints.
BlackBerry service was restored Wednesday morning, and the company behind the service, Canada's Research in Motion Ltd., blamed a software upgrade for the problem. The glitch, which comes after another outage last Thursday, could damage the company's reputation.
"One of RIM's big advantages is that it's perceived as a reliable device," said Duncan Stewart, director of research and analysis at DSam Consulting. "To lose the advantage of reliability would in fact be a very big deal for this company."
Herbert Sexton, 34, said his BlackBerry service has been spotty all week where he lives near Atlanta. One day no messages come in at all and the next, 130 e-mails flood his inbox. Messages he's already replied to pop up again. He said the disruption could push him to a different phone.
"I like to have something constant," he said. "If service keeps going out, you never know what to expect." [More]
posted by: gqpartner

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