ROI of Speeding Up Web Sites

Watching Websites:

Do faster web pages mean better business? Definitely. We’ve seen hard evidence from major web operators like Shopzilla, Google, and Microsoft. But what about other websites? How big an impact does performance optimization have on the business metrics of a typical media or e-commerce site?

Here’s some concrete data on how reducing latency changes the key metrics, such as bounce rate, pages per visit, conversion rate, and shopping cart amount. It’s a pretty detailed discussion, but it if you want to understand the ROI of improving web performance on your site, dig in. If you want to read this more easily, here’s a PDF. [Read more]

posted by: gqpartner